Fire Face

Fire Face is an independent game development studio located in Ottawa, Canada. It’s existing logo was designed by me in 2015. Fire Face has a logo only, and no other branding scheme. Fire Face is undertaking this brand refresh project because they will soon be announcing a big new project. Fire Face needed a better, more professional logo and an expanded and cohesive brand. This project included a logo refresh, a logo reveal motion piece, a new website design and a set of brand guidelines.

Image of the new Fire Face logo

Production

Image of the transition from original to new logo
Sketch from the development of new logo
Sketch from the development of new logo
Sketch from the development of new logo
Sketch from the development of new logo

Logo Reveal

Website

Image of the Fire Face website mocked up on several different screen sizes
Website Redesign

Fire Face needs a cohesive brand that extends to its web presence. Their new website design is simple and acts as the perfect platform to display the developer’s many video game releases. The website has been redesigned to maximize usability at all screen sizes and allow for easy navigation.

Image of the new fire face main web page

Style Guide

Image of the first page of the fire face brand guide
Image of the second page of the fire face brand guide
Image of the third page of the fire face brand guide
Image of the fourth page of the fire face brand guide